Shoes
At the bare minimum, you should invest in one pair of good general running shoes. Running shoes the one item you absolutely must have. If you've ever purchased the wrong pair of running shoes, you'll know what we mean. Don't scrimp when it comes to buying a running shoe. The Shoe Dog will help you find the right shoe for your requirements.

Running socks
Don't think you don't need to invest in the right socks. You'll get by with cheap socks but you are likely to suffer from very hot, uncomfortable feet. This could lead to blisters. The right sock are made from performance materials designed to combat heat and moisture. Some socks will wick away moisture, others are built up in specific areas for extra comfort in specific areas. Check out our stock of performance running socks and feel the difference!

Running apparel
Probably the greatest advancement of any running product has come in apparel. Cotton is a thing of the past and performance fabrics are here to stay. These are technical fabrics designed to wick away moisture keeping you dry, cool / warm and comfortable. At Foot Traffic, we only carry apparel with these technical benefits. Running is tough enough and we figure you've got enough to worry about without having to worry about your kit! Let us do that for you – visit our women's apparel store or men's apparel store for the best in the business.

Running accessories
Hard to say these are truly ‘essentials' but let's just say that they will make your running experience so much more enjoyable and you can't put a price on that!! Check out our women's accessory department or men's accessory department for the goodies you've just got to have.